GEICO lets the canine out in new anti-distracted driving marketing campaign

GEICO lets the dogs out in new anti-distracted driving campaign

You can not teach an previous canine new ideas, but GEICO’s new advert internet marketing marketing campaign thinks canine can instruct folks to halt employing their telephones whilst driving.

The insurance plan organization has introduced a new position that humorously depicts puppies currently being adequately experienced to position down or even obtain absent drivers’ telephones, to avert distracted driving. When these so-termed “Smartdogs” do not really exist, GEICO indicates that the pursuing very best matter motorists have is the “Do Not Disturb Even though Driving” attribute on their telephones.

Citing stats from the Insurance coverage protection Institute for Freeway Safety (IIHS), GEICO described in a start that only a single distinct in five motorists founded the “Do Not Disturb Even nevertheless Driving” on their smartphones when they are on the avenue. The insurance plan service provider also quoted the Countrywide Safety Council, which has position out a join with for motorists to maintain their palms on the wheel as a substitute of their telephones, pursuing data uncovered that about 25% of car crashes include things like smartphone use.

Smartphone pursuits these as texting, searching social media, having selfies, or even shuffling a new songs playlist are “especially dangerous” for motorists, GEICO warned.

“These versions of interactions force motorists to opt for their arms off the wheel, their eyes off the avenue and their minds off their surroundings,” the insurance plan service provider cautioned.

GEICO has also warned that smartphones are not the only source of distraction. Steps this type of as achieving for objects in the vehicle, obtaining nevertheless driving, and even conversing can be distracting to motorists, and raise the probability of a collision having position.


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